Tuesday, November 8, 2011

Ryan Hall Joins Nissan At ING New York City Marathon 2011

Olympic Marathoner Ryan Hall helped runners take performance to the next level at the ING New York City Marathon 2011 as part of the Innovation for Endurance program with Rodale, Inc and Nissan North America. As official automotive partner for the second year, Nissan provided the official vehicles on the course and display vehicles throughout the event. The new 100% electric Nissan LEAF was the pace vehicle for the marathon on Sunday, November 6.

Hall had prominent involvement in the New York City Marathon but didn’t compete. In addition to training videos and running tips, he greeted runners at the Innovation for Endurance display at the ING New York City Marathon Health and Fitness Expo at the Jacob Javits Convention Center on November 4th and 5th.

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In addition to being the marathon pace car, the Nissan LEAF will be on a “Breathe Easy Tour” of New York City from October 24- Nov.5, making stops at various high-traffic locations including Times Square, Battery Park, and the New York City Marathon finish line. At each stop consumers can enter a sweepstakes to win a new LEAF.

“The comradery, excitement and inspiration around ING New York City Marathon provided a receptive backdrop for Nissan to share about our innovation,” said Jon Brancheau, Vice President, Marketing for Nissan North America. “We are glad to be back as exclusive automotive sponsor to showcase the all-electric LEAF at the world’s most high-profile marathon event.”

Source: nissaninthenews.com

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